To increase traffic to a website, the publisher who owns the site or a network of sites, is paid by the advertiser using the pay per click model. ppc advertising allows the advertisers only to pay when a particular keyword search and an ad are clicked. It is a prevalent and popular internet advertising model where the advertiser pays when an internet user clicks the advertisement. It is also known as ‘cost per click.’ PPC Advertising is used by the giant search engines such as Google ads and Bing ads very commonly. The advertisers bid the keywords used in search engines. Content websites use fixed price instead of the bid price. Let us know a little more about Pay Per Click Advertising.

What are Banner advertisements? How do they help a business?
The term ‘banner advertisements are popularly known as the banner advertisement or pay per click display advertisements. However,















